Prixa has launched one of it's most promising ad analytics system - Prixa Adalytics. The system is the child of Prixa's data analysis of news media portals. It is based on the APRM system, thought and developed by Prixa. Advertiser Publisher Relationship Management (APRM) system helps the news media portals and media blogs to promote each other for a sustainable future. Adalytics shows vital information about various traditional and digital media metrics of advertisement, to the publishers and advertisers, empowering them in their ad campaigns and digital marketing strategies. Currently deployed in multiple SnowBerry based systems, Prixa Adalytics is expected to roll out into several other systems.
- Nov. 3, 2018 by Prixa Press